Advertising and Market Targeting

Last week I built and wrote the content for a website. I’ve also been put in charge of marketing the service. Because the base price of the service is over $2,000, I’m trying Adwords for the first time. The target market is a very narrow niche, so I think Adwords may work for it.

Adwords make no sense to me for affiliate sales, where the return is so low. For those, I just keep plugging away at blogging and social media sharing. I always appreciate it when I make a sale, but I don’t expect to make a living from affiliate sales anytime soon.

Brainwave Entrainment SoftwareAwhile back, I started advertising Transparent Corp Brainwave Entrainment Products here and on another blog. I didn’t expect much to come of it here. Brainwave entrainment has been successfully marketed as a technique for achieving altered states of consciousness for so long, it’s been identified with that. It’s a shame, because it can be used for study, writing, to reduce anxiety and just about anything else.

I didn’t expect anything to come of it here, but I did think my ads and blogs would generate some sales on my other blog, in which I explore human consciousness. I was semi-right, but also semi-wrong. 60 percent of my revenue so far has been generated from that site. Since I get almost exactly the same amount of traffic on both sites and have blogged about brainwave entrainment an equal number of times on each site, I reckon it’s a fairly accurate indicator.

target your marketI really don’t like the term “market targeting” because it sounds so cold and even violent.  I don’t want to shoot my readers in the heart with an arrow and kill them. I want to share products and services with them that I believe will be of value to them. Nevertheless, that’s the language of marketing, so I’ll use it here. I like to think that I achieved some sales here because I accurately targeted my market. Instead of writing about how brainwave entrainment can help you enter into deep states of relaxation or meditative states of consciousness, I wrote about how bwe can alter your brainwave patterns to give you an energy boost, improve cognition or even improve creativity.

It’s true. Just the other day, I sat down to work on my book. I had to force myself to do it, though, because it was the end of the day and I was burned out from writing assignments. I was so tired, I couldn’t even be bothered to dig out my headphones and use Neuroprogrammer 3. I did have my smart phone next to me, though, so I checked out what their free Brainwave a Day track was that day. As it turned out, it was a “ramp up your brainwaves” track that took you from beta to gamma (very fast). As I listened, I went back over what I’d previously written. One bland paragraph described the little house we lived in while building our home in Sihanoukville. After listening to the track for 15 minutes, ideas, memories and images started coming back to me and I started rewriting. The result was a far more detailed image of the little house and what happened while we were living there. What had been a paragraph turned into a chapter. That’s the power of brainwave entrainment.

Internet marketing gurus often write about the importance of targeting your market. They’re right.


About Rob Schneider

Rob Schneider is a writer currently based in Sihanoukville Cambodia. Rob writes feature articles and web content for a number of Australian and U.S, companies as well as his own blogs.
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